Your Real Estate Website may be the first thing a potential client sees about you. As we all know, first impressions are so very important. Your visitors want a clean, inviting and organized website that allows them to quickly find what they want and move on. This is what appeals to them. But why do they stay? They stay because you offer all the things your real estate website visitors are looking for. You need to have:
- An easy to find button for Search for Homes
- Buyer and Seller tips and information
- Neighborhood Information
- Neighborhood Market Reports
- Local utilities, restaurants, and a large list of services to recommend.
…and everything else your “target” visitor would like to see!
Note the word “Target” Visitor. This is where you ask yourself:
Who are you marketing to?
Why did you choose that market?
What information would be helpful to “them” specifically?
Just because you built a Real Estate Website, does not mean they will come. There are so many things you can and should be doing to get additional exposure and it starts with recognizing who you are marketing to. Once you decide WHO, you can decide HOW. Your target market should be as comfortable as a worn-in pair of shoes. You should be comfortable with your clientele in this market and you should be able to make them comfortable with you. If you are trying to reach out of your comfort zone, you are not going to be as effective with your clients.
rAre you interested in working with first-time buyers, families who may be moving up, retirees, corporate housing, etc. As you know, the wants and needs of each of these markets will be different. The type of information that you make available, should reflect your vision to help them.