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3 Steps to Easy Video for Real Estate

October 7, 2011 By Kathy Goldman Leave a Comment

Did you know that according to Realtor.com, only about .8% of Realtors are actually using video marketing for their business? It’s not even 8%…it is POINT 8 percent!!! Plus, consider that almost 90% of people are now using the internet for real estate based searches! Wouldn’t it only make sense that you should be part of that cutting edge .8% as a part of your real estate marketing strategy? You can learn these 3 Steps to Easy Video For Real Estate from Assistance for Agents. As a professional real estate agent, laearning this is paramount to your listing coordination.

However, embracing change is not always easy to do, and many real estate professionals are still relying on traditional marketing methods even though the future of real estate is online. Therefore, by listing with us you can rest assured that we will make video marketing a priority to ensure you gain top exposure and receive the fastest and best offers possible on your home.

Three cameras that rank high for use with Real Estate are:

Flip Video MinoHD Camcorder, 60 Minutes (Black)
Flip Video Ultra Series Camcorder, 60-Minutes (Black)
Aiptek A-HD+ 1080P High Definition Camcorder (Silver)

Each of these cameras may have their own benefits and drawbacks, but essentially they are all great! They are also inexpensive so you can afford to do this!

Step 1: Creating Video Content

The first step in preparing video content for your listing will be to create a virtual tour of the entire property. Be sure to highlight all the perks and benefits of the home and the surrounding neighborhood as well. Neighborhood videos do well on YouTube.

Additionally, include information about your school district(s), local businesses, as well as other recreational activities. Feel free to share any other ideas you may like to include as a part of the marketing strategy as well. This is your time to promote the home, location and amenities.

Until next time,
Your Favorite REVA
Kathy

Kathy Goldman
REVA Online
…where “location” finally doesn’t matter!
www.REVAonline.com
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Filed Under: Agents, Brokers, Building Your Real Estate Business, Featured, Listing Coordination, Real Estate Virtual Assistant, Social Marketing Plan, WordPress, You Tube

Hyper Local or Hyper-Expert Real Estate Social Marketing

September 7, 2011 By Kathy Goldman 1 Comment

When you are sitting down to write content for your blog or to tweet something out, how do you decide what you want to write about? Is it better to write only about real estate? Is it better only to write about the local events? What should you do?

Hyper-Local is a term we use for posting lots of local events, venues and happenings. Most readers who visit your site will stay if you have quality hyper-local content. They will come back if continue to post quality local information. They may see your blog/nework posts as the place to go for community events, reviews and what-not.

Real Estate content is also good to have on your social networks. The hyper-local content may be what brings visitors to your networks but having local real estate market information is usesful to establish your reputation as a local market expert. Keep current and write about what your market is doing, how it is trending and what it has done in the past. You may also write posts about companies/businesses coming in or going out of the area and how that may affect your local real estate market short and long term. There are many ways to establish yourself without saying look at this listing, look at this listing, etc. Now you have really added value to your posts.

The key to good social networking is not to be all about you. So only post real estate related info periodically. You want your readers to acknowledge that you have a finger on the pulse of your local real estate market but you also want to show that you belong to the community, that you are a positive influence on the community and that you are a local consumer of goods and services. If you write about your local vendors and service providers, the chance it that they may reciprocate and give you a shout-out too. Better yet, interview them and post a blog post AND a YouTube video. It doesn’t take long, no more than 2 minutes tops.

Ask several questions that you have thought about prior to the interview:
1) Name
2) Where you are located
3) How long have you been here
4) What is or are your areas of specialty
5) What do you think your known for locally?
6) Would you like to offer a bonus code for folks who view this video and stop by?

This final question brings them business and tracks your efforts. The more you do this, the more folks will come to get that coupon code from your videos. Become the expert.