Get the Latest Social Media Tools through Real Estate Marketing


Get the latest social media tools through Real Estate Marketing.Get the Latest Social Media Tools through Real Estate Marketing

Real estate marketing holds a breathtaking technological future. This transformation is from the very first social sites with whose features keep on advancing. Facebook is one of these sites embracing this type of market technology. This offers a fresh look at the modern thrilling technology space. This technology provides you with the hot new tools and services used in social media.

 

These tools cover a range of view such as the tools for pictures, video and audio. There are also those that measure and track results. Blogging tools are as well enhanced in addition to various social media apparatus.

Focusing on the developments for pictures, video and screen capture are the Cinches, DailyBooth, Screenr and Instagrams. Clinches provide easy audio recording both through the phone and web. They as well allow sharing of audio messages with friends and followers. The DailyBooth allows fast and simplified uploading of pictures in social networks. This allows people know you better which increases your chances of getting more transactions.


With the Screenr services, you easily create screen videos with audio for free. This is most applicable in Facebook for those who teach people on how to do things online. Screenr also allows recording, pausing and fast posting of the video and comments. The Instagrams are very addictive applications that allow free sharing of photos. They also allow adding comments and likes on other photos.
Finally, if you label them they add SEO back to your website.

The new tools for measuring and tracking results include the Argyle Social, the Sysomos, Postling and the TwentyFeet. The Argyle Social allows sharing great content in social media. This shortens the URLs incorporated with suite of measures for the impact of the shares. The Sysomos keeps an eye on social media conversations such as in Facebook and Twitter. They have loads of features and are convenient to use reducing the monitoring time by far.

The TwentyFeet tool is a simple profile platform with a very simple set up. They have an admirable interface and low affordable yearly payments. They allow keeping watch of many accounts at a go with their logo presenting beautiful nature. To have multiple social media channels on one interface, use the Postling features. This offers email notifications right when comments are made on a page. Postling also present the comments in clear strands allowing conversation permanence.

The Storify and Posterous are among the content management tools. The Storify are incredible gears that cumulate and curate web content. These are great for product launches and events. Posterous allows posting of over twenty social media channels via email. It enhances distribution of videos, blog posts and photos all through the network.

Among the blogging tools are the Apture and OnlyWire. The Apture enhances emphasis of visitors sharing on the social media. It as an attractive drop down bar that makes sharing easy. It also allows searching of related content inclusive of images and videos. The OnlyWire tool allows submitting blog posts automatically to over forty two top sites. This allows fast and simple creation of links back to your blog improving you social rank.

 The Quora is the other social media tool that promotes real estate marketing. Recommended by online marketing strategists, the Quora allows online question and answer in social media. This enhances learning and interaction of people universally.

Hyper Local or Hyper-Expert Real Estate Social Marketing

What makes a good real estate post? Hyper-local or Hyper-ExpertWhen you are sitting down to write content for your blog or to tweet something out, how do you decide what you want to write about? Is it better to write only about real estate? Is it better only to write about the local events? What should you do?

Hyper-Local is a term we use for posting lots of local events, venues and happenings. Most readers who visit your site will stay if you have quality hyper-local content. They will come back if continue to post quality local information. They may see your blog/nework posts as the place to go for community events, reviews and what-not.

Real Estate content is also good to have on your social networks. The hyper-local content may be what brings visitors to your networks but having local real estate market information is usesful to establish your reputation as a local market expert. Keep current and write about what your market is doing, how it is trending and what it has done in the past. You may also write posts about companies/businesses coming in or going out of the area and how that may affect your local real estate market short and long term. There are many ways to establish yourself without saying look at this listing, look at this listing, etc. Now you have really added value to your posts.

The key to good social networking is not to be all about you. So only post real estate related info periodically. You want your readers to acknowledge that you have a finger on the pulse of your local real estate market but you also want to show that you belong to the community, that you are a positive influence on the community and that you are a local consumer of goods and services. If you write about your local vendors and service providers, the chance it that they may reciprocate and give you a shout-out too. Better yet, interview them and post a blog post AND a YouTube video. It doesn’t take long, no more than 2 minutes tops.

Ask several questions that you have thought about prior to the interview:
1) Name
2) Where you are located
3) How long have you been here
4) What is or are your areas of specialty
5) What do you think your known for locally?
6) Would you like to offer a bonus code for folks who view this video and stop by?

This final question brings them business and tracks your efforts. The more you do this, the more folks will come to get that coupon code from your videos. Become the expert.

Social Network Metrics for Success

Social Networking for Realtors - Facebook, Twitter, LinkedIn,  Social Marketing Plans, MetricsWhen you are pondering what articles to add to your Real Estate Blog or to Tweet on Twitter or to Post on Facebook, consider this…What you post IS important. Let’s discuss why.

#1      What are you using as your social networking metric!? First and foremost you should already know this. Are you trying to generate traffic, create leads, get more mentions (BUZZ), become the local expert or all of the above? You can’t reach your goal if you don’t know what it is. How do you decidee if your networking is successful if you don’t understand what “success” means to you?

#2      What tools do you use to measure this success?

  • Traffic: Google Analytics, HubSpot
  • Leads: Website tools, email tools, etc.
  • Reach (Local Expert): Facebook Insights, Twitter Counter
  • Buzz (Mentions): PostRank

#3)   How to reach these goals is important as well.

1)  Blog and Post Consistently and Intelligently
2)  Comment on other posts and blogs consistently
3)  Track your metrics – which posts receive the most hits/likes
4)  Use the 60/40 method of posting: 60% of other content and 40% unique.

Follow this plan and track your efforts to find out if your social marketing is working for you. Consistency and quality are really the answer. Don’t be afraid to re-post other people’s blogs or to give credit to their post. Not only are you contributing to quality content, but you are showing other people that you value their content and they may be more likely to return the favor!

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

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LinkedIn or ActiveRain – What’s In it for Me?

LinkedIn or ActiveRain. What is better for real estate agents?The first question I need to ask is if you have started social networking. I don’t mean a tweet here and facebook post there. I mean serious social networking. Of course, by now you should know the importance of neworking. I have spoken of it ealier. By now, you should have developed your social networking plan and you should be attending to it consistently and intelligently! But where else should you be making your appearance?

Well, obviously, Facebook. The largest social networking group ever.
Tweeting. Sure. Shout out those tweets to show your personality, highlight local events and more.

But what is the difference, for real estate agents, between ActiveRain and LinkedIn. Now this will depend on your goals. Are you looking for referrals from Agents or are you reaching out to the actual client?

LinkedIn or ActiveRain. What is better for real estate agents?ActiveRain is a great platform for a number of reasons. AR is a place to ask other agents questions, read technology posts and reach out to the audience. Remember that your audience at AR is primarily real estate related.

LinkedIn is more consumer-centric. Let me give you just a few demographics about LinkedIn. Who is there, how many and so on:

  • LinkedIn has more than 101 million subscribers
  • 72% are between the ages of 25 – 54
  • 48% are from the United States
  • 69 of 100 Fortune 100 Comapnies are on LinkedIn

Most Popular Industries:

  • High Tech subscribers are the largest make-up – 16%
  • Finance is 13%
  • Manufacturing 9.5%
  • Medical is 8.5%