Social Networking

Happy New Year – Something Fun and Something Cool

January 3, 2012 By Kathy Goldman Leave a Comment

The New Year is here. 2012! Really? I remember when i was 12!!! 2012 was like the future! We would have spaceships and robots and I would never have to do laundry again! Well, the future is here. And although we don’t drive space ships for transportation and have robots who do our laundry, it’s a pretty good life. My mom shared a couple things with me today and I thought it would be fun to share them with you as well.

My dad is an automobile mechanic from way back in the day. He is the handy man-extraordinaire. He is Tim "the Toolman" Taylor and has all the scars and hospital bills to prove it! My mom sent this picture and I swear I thought it was my dad! I finally saw it wasn't my father (no scars on the knees)!!! LOL

Now here is something unique. A rainstorm like no other. Wait till you hear the thunder. It’s pretty cool.

RainStorm by Choir

Filed Under: Agents, Featured, Kathy Goldman, Stuff I Like, You Tube Tagged With: choir, thunderstorm

Get the Latest Social Media Tools through Real Estate Marketing

December 5, 2011 By Kathy Goldman Leave a Comment

Get the Latest Social Media Tools through Real Estate Marketing

Real estate marketing holds a breathtaking technological future. This transformation is from the very first social sites with whose features keep on advancing. Facebook is one of these sites embracing this type of market technology. This offers a fresh look at the modern thrilling technology space. This technology provides you with the hot new tools and services used in social media.

These tools cover a range of view such as the tools for pictures, video and audio. There are also those that measure and track results. Blogging tools are as well enhanced in addition to various social media apparatus.

Focusing on the developments for pictures, video and screen capture are the Cinches, DailyBooth, Screenr and Instagrams. Clinches provide easy audio recording both through the phone and web. They as well allow sharing of audio messages with friends and followers. The DailyBooth allows fast and simplified uploading of pictures in social networks. This allows people know you better which increases your chances of getting more transactions.

With the Screenr services, you easily create screen videos with audio for free. This is most applicable in Facebook for those who teach people on how to do things online. Screenr also allows recording, pausing and fast posting of the video and comments. The Instagrams are very addictive applications that allow free sharing of photos. They also allow adding comments and likes on other photos.
Finally, if you label them they add SEO back to your website.

The new tools for measuring and tracking results include the Argyle Social, the Sysomos, Postling and the TwentyFeet. The Argyle Social allows sharing great content in social media. This shortens the URLs incorporated with suite of measures for the impact of the shares. The Sysomos keeps an eye on social media conversations such as in Facebook and Twitter. They have loads of features and are convenient to use reducing the monitoring time by far.

The TwentyFeet tool is a simple profile platform with a very simple set up. They have an admirable interface and low affordable yearly payments. They allow keeping watch of many accounts at a go with their logo presenting beautiful nature. To have multiple social media channels on one interface, use the Postling features. This offers email notifications right when comments are made on a page. Postling also present the comments in clear strands allowing conversation permanence.

The Storify and Posterous are among the content management tools. The Storify are incredible gears that cumulate and curate web content. These are great for product launches and events. Posterous allows posting of over twenty social media channels via email. It enhances distribution of videos, blog posts and photos all through the network.

Among the blogging tools are the Apture and OnlyWire. The Apture enhances emphasis of visitors sharing on the social media. It as an attractive drop down bar that makes sharing easy. It also allows searching of related content inclusive of images and videos. The OnlyWire tool allows submitting blog posts automatically to over forty two top sites. This allows fast and simple creation of links back to your blog improving you social rank.

The Quora is the other social media tool that promotes real estate marketing. Recommended by online marketing strategists, the Quora allows online question and answer in social media. This enhances learning and interaction of people universally.

Filed Under: ActiveRain, Agents, Brokers, Facebook, Featured, LinkedIn, Real Estate, Real Estate Marketing, Social Networking, Twitter, You Tube Tagged With: Real Estate Marketing, social media

Cats and Kittens. Not real estate technology related…but cool.

November 27, 2011 By Kathy Goldman Leave a Comment

Simon’s Cat

This guy who does these super cool videos always really hits the target when he creates. It’s so cool because I have two cats who are just like the new kitten and Simon’s cat. I love how he really knows the cats. He completely captures the reality of them in his videos.

I have two cats like that right now. My Max is about a year old and his new sister is now about 4 months. Max is a huge kitty. When he was younger he used to come into my office and would sleep in his bed on my desk. Well then summer and Maya came. Max spent a lot more time outside, and Maya (who was 6 weeks at the time, began to sleep in the bed on the desk. Now when Max comes into the office to sleep, Maya gets all frustrated and goes and crawls in with him. She doesn’t care how much room she gets, she just likes to sleep on him.

You can buy books by Simon too now. It’s funny because I used to think Simon was the cat!!

Filed Under: Agents, Brokers, Featured, Kathy Goldman, Social Networking, Stuff I Like, You Tube Tagged With: at, new, video, youtube

Simon’s Cat Double Trouble – Good for a Monday Morning Laugh

October 10, 2011 By Kathy Goldman Leave a Comment

As some of you may know I adopted another new kitten. We got her from the Waukesha County Humane Society and she is a blast. We also have two other cats. One is 18 mo. the other is 2 1/2. It’s funny how they all interact. Sammi, the oldest, just chooses to ignore the kitten. She is not mean at all. Just ignores her. Max, our 18 mo. old, still thinks he is a kitten and plays with her. That is actually pretty funny because Max is about 15 in. tall and all muscle. It’s pretty funny. Here is a video I took of them wrestling: Max and Maya Kitty Wrestling.

The reason I mention my kitties is because there is a guy out there on YouTube who has been publishing videos about cats for several years now. It is so funny because he really “gets” cats. Their attitude, their demeanor and everything! He takes normal kitty situations and makes them into cartoons. They are hilarious and I thought, well with it being Monday and all, i would share!

Simon really understands the cats and how they act. I am telling you I have seen every one!

Until next time,
Your Favorite REVA
Kathy

Kathy Goldman
REVA Online
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Get your FREE WordPress Blog Here

More from Tech Savvy REVA
Showcase your Home Tours on YouTube Like a Professional. | Assistance for Agents
Tips for Posting Real Estate Listings On YouTube | Assistance for Agents
Is Your Social Networking Successful | Assistance for Agents

More from Tech Savvy REVA
Personalize Your Blog Post – Great Ways to Do It! | Assistance for Agents
Real Estate Website Niche Marketing, Content and Maintenance | Assistance for Agents
Using photos for your online listings makes sense. | Assistance for Agents

Filed Under: Agents, Brokers, Featured, Kathy Goldman, Stuff I Like, You Tube Tagged With: double trouble, love cats, love simons cats, simons cat, smile

3 Steps to Easy Video for Real Estate

October 7, 2011 By Kathy Goldman Leave a Comment

Did you know that according to Realtor.com, only about .8% of Realtors are actually using video marketing for their business? It’s not even 8%…it is POINT 8 percent!!! Plus, consider that almost 90% of people are now using the internet for real estate based searches! Wouldn’t it only make sense that you should be part of that cutting edge .8% as a part of your real estate marketing strategy? You can learn these 3 Steps to Easy Video For Real Estate from Assistance for Agents. As a professional real estate agent, laearning this is paramount to your listing coordination.

However, embracing change is not always easy to do, and many real estate professionals are still relying on traditional marketing methods even though the future of real estate is online. Therefore, by listing with us you can rest assured that we will make video marketing a priority to ensure you gain top exposure and receive the fastest and best offers possible on your home.

Three cameras that rank high for use with Real Estate are:

Flip Video MinoHD Camcorder, 60 Minutes (Black)
Flip Video Ultra Series Camcorder, 60-Minutes (Black)
Aiptek A-HD+ 1080P High Definition Camcorder (Silver)

Each of these cameras may have their own benefits and drawbacks, but essentially they are all great! They are also inexpensive so you can afford to do this!

Step 1: Creating Video Content

The first step in preparing video content for your listing will be to create a virtual tour of the entire property. Be sure to highlight all the perks and benefits of the home and the surrounding neighborhood as well. Neighborhood videos do well on YouTube.

Additionally, include information about your school district(s), local businesses, as well as other recreational activities. Feel free to share any other ideas you may like to include as a part of the marketing strategy as well. This is your time to promote the home, location and amenities.

Until next time,
Your Favorite REVA
Kathy

Filed Under: Agents, Brokers, Building Your Real Estate Business, Featured, Listing Coordination, Real Estate Virtual Assistant, Social Marketing Plan, WordPress, You Tube

Real Estate Listing Marketing with Bob the Real Estate Agent

September 8, 2011 By Kathy Goldman Leave a Comment

Each day we see tons of information online. Each day we may also share tons of information online, by phone, email and text message. This is my contribution to those tons of information bits. I was online and wondering how I could make a contribution to YouTube as wlll as add some value to this contribution. I pondered many ideas and finally settled on this one. Photos for real estate listings and their value. In this video clip you will meet Bob the Agent in person and discover how he applies logical marketing practices for his listings. Combine this procedure with good marketing content and you are on your way to selling your listing!

Let Bob be your guide as he learns how important photographs are in an online listing.

I like Bob. He learns fast. Take lessons from him and you will do well.

Your favorite REVA,
Kathy

Kathy Goldman
REVA Online
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Get your FREE WordPress Blog Here

Filed Under: Agents, Brokers, Featured, Listing Coordination, Listings, Real Estate, Real Estate Virtual Assistant, Real Estate Website, You Tube

Hyper Local or Hyper-Expert Real Estate Social Marketing

September 7, 2011 By Kathy Goldman 1 Comment

When you are sitting down to write content for your blog or to tweet something out, how do you decide what you want to write about? Is it better to write only about real estate? Is it better only to write about the local events? What should you do?

Hyper-Local is a term we use for posting lots of local events, venues and happenings. Most readers who visit your site will stay if you have quality hyper-local content. They will come back if continue to post quality local information. They may see your blog/nework posts as the place to go for community events, reviews and what-not.

Real Estate content is also good to have on your social networks. The hyper-local content may be what brings visitors to your networks but having local real estate market information is usesful to establish your reputation as a local market expert. Keep current and write about what your market is doing, how it is trending and what it has done in the past. You may also write posts about companies/businesses coming in or going out of the area and how that may affect your local real estate market short and long term. There are many ways to establish yourself without saying look at this listing, look at this listing, etc. Now you have really added value to your posts.

The key to good social networking is not to be all about you. So only post real estate related info periodically. You want your readers to acknowledge that you have a finger on the pulse of your local real estate market but you also want to show that you belong to the community, that you are a positive influence on the community and that you are a local consumer of goods and services. If you write about your local vendors and service providers, the chance it that they may reciprocate and give you a shout-out too. Better yet, interview them and post a blog post AND a YouTube video. It doesn’t take long, no more than 2 minutes tops.

Ask several questions that you have thought about prior to the interview:
1) Name
2) Where you are located
3) How long have you been here
4) What is or are your areas of specialty
5) What do you think your known for locally?
6) Would you like to offer a bonus code for folks who view this video and stop by?

This final question brings them business and tracks your efforts. The more you do this, the more folks will come to get that coupon code from your videos. Become the expert.

Filed Under: ActiveRain, Agents, Brokers, Building Your Real Estate Business, Facebook, Featured, LinkedIn, Real Estate, Social Marketing Plan, Social Networking, Twitter, WordPress, You Tube Tagged With: community events, hyper-expert, hyper-local, Real Estate Market

Social Network Metrics for Success

August 12, 2011 By Kathy Goldman Leave a Comment

When you are pondering what articles to add to your Real Estate Blog or to Tweet on Twitter or to Post on Facebook, consider this…What you post IS important. Let’s discuss why.

#1 What are you using as your social networking metric!? First and foremost you should already know this. Are you trying to generate traffic, create leads, get more mentions (BUZZ), become the local expert or all of the above? You can’t reach your goal if you don’t know what it is. How do you decidee if your networking is successful if you don’t understand what “success” means to you?

#2 What tools do you use to measure this success?

Traffic: Google Analytics, HubSpot
Leads: Website tools, email tools, etc.
Reach (Local Expert): Facebook Insights, Twitter Counter
Buzz (Mentions): PostRank

#3) How to reach these goals is important as well.

1) Blog and Post Consistently and Intelligently
2) Comment on other posts and blogs consistently
3) Track your metrics – which posts receive the most hits/likes
4) Use the 60/40 method of posting: 60% of other content and 40% unique.

Follow this plan and track your efforts to find out if your social marketing is working for you. Consistency and quality are really the answer. Don’t be afraid to re-post other people’s blogs or to give credit to their post. Not only are you contributing to quality content, but you are showing other people that you value their content and they may be more likely to return the favor!

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Get your FREE WordPress Blog Here

Filed Under: ActiveRain, Agents, Brokers, Building Your Real Estate Business, Facebook, Featured, Kathy Goldman, LinkedIn, Niche Marketing, Real Estate, Real Estate Virtual Assistant, Social Marketing Plan, Social Networking, Twitter, You Tube Tagged With: facebook, Metrics, real estate blog, Social Marketing Plans

6 Twitter Tips for Real Estate Agents (Part II)

August 1, 2011 By Kathy Goldman Leave a Comment

On Saturday you read the first three tips that I posted for Twitter. Here are the “must read” remaining three tips with some sound advice. Don’t be intimidated, be consistent and you will do well. Read on fierce Twitter warrior!

4. Become a leader/ influencer:

Leaders are increasingly thinking of how they can build the strengths of their teams.” Real Twitter leaders are also constantly thinking of how they can build the strengths of their team (also called followers). How exactly does someone develop into a leader on Twitter? If you want to learn how to play basketball, you watch Michael Jordan. If you want to learn how to play golf, you watch Tiger Woods. It’s the same in social media. If you want to learn how to be a Twitter leader, you watch those who have already mastered it.

To become influential, follow influential people.
Klout is possibley one of the most popular services to measure your overall online influence based on the activity of your Twitter profile.

5. Create good content:

Providing interesting content on twitter is important if you want to grown your network.
• Join a few newsletters that contain topics of interest to you and your readers.
• Post Market Stats a few times a week for different quotes
• Talk about what is happening locally

• Announce when you are going to upcoming local events (fairs, parades, charity events, art showings, FREE happenings)
• Tweet While you are there
• Tweet your thoughts about the event afterwards
• Tweet Quotes! Do a Google search for quotes. I like to use keywords for the day, event or emotion.
Search Examples: Tuesday Quotes, Love Quotes, Happy Quotes, Famous Quotes
• Content of Interest:
If you are all about a product, place, blog, website, hobby or whatever you are into, then tweet using those keywords that will connect your followers to you.
• STUMBLE! Join: Stumbleupon.com.
• Download their toolbar.
• Open up a second window and start stumbling items!
• When you find an interesting site, tweet it!
• ENJOY! Be positive! Avoid negativity and drama!

6. Share often:

Starting out on twitter can be quite hard at times. After all it is by now an established service, where a mutual understanding of certain dos and don’ts exist. In order to truly understand how it works, listening is the best start. Focus on what your folks have to say and share, then start out with only a few tweets a day to get a proper feel of what is right for you.

Recommended daily tweets: 2-5
Twitter is a different medium. Things drop off the stream, so if you are trying to get a message out, remember that you have to tweet it often. At the same time, it has its own etiquette and, like most social networks, heavy, blatant self-promotion is not acceptable.

Your Favorite REVA… Because Sanity Begins with Systems!

Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Filed Under: Agents, Brokers, Featured, Kathy Goldman, Real Estate Virtual Assistant, Social Networking, Twitter

Utilizing YouTube and Video for Real Estate

July 25, 2011 By Kathy Goldman Leave a Comment

So I got up this morning and went into the office as usual. I logged in to get my email and to read and respond to anything that may need attending to right away. The first email I really paid attention to was from a company that is hosting a Webinar on marketing with YouTube. I have a few clients who are fairly good with this type of marketing. Most of them, however, are not. It seems I always get the same response from them, “Oh, I know I should be doing that but I just don’t have time, or I don’t look good on camera, or I already have Virtual Tours. ”

The following stats are from the email from #1 Expert/Best Image and made me sit back and just asky myself this question: WHY? These stats are tellying every reason WHY you should be utilizing YouTube and video for marketing your listings and marketing yourself.

2 billion videos are viewed EVERY DAY on You Tube
200 million videos are viewed daily on cell phones
By using VIDEO you have a 50 times better chance of ranking on page 1 of GOOGLE
73% of homeowners are more likely to list with someone using VIDEO
ONLY 0.8% of Realtors are using VIDEO!

With stats like this, the door is WIDE open!!! Open that darned door and really maximize your exposure. Don’t be caught behind your competition.

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Some of our services include listing coordination, Real Estate WordPress websites, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Filed Under: Agents, Brokers, Building Your Real Estate Business, Featured, Listings, Real Estate Virtual Assistant, Social Marketing Plan, Social Networking, You Tube Tagged With: google, homeowners, listings, marketing, statistics, virtual tours, youtube

Step 1: Creating Video Content

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