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PICTURES THAT ARE NOT GOOD FOR REAL ESTATE MARKETING

February 10, 2012 By Leave a Comment

About 250 million photos are uploaded each day on Facebook for personal and Real Estate Marketing purposes, according to the social network’s media site. Sharing pictures became a very popular activity on Facebook.

Facebook etiquette about photos is a common complaint among users.

It remains a topic of controversy whether to limit who can tag you in an image, or if pictures of other peoples’ kids should be shared. The best course of action in such situations seems to be obvious — delete these photos from the social network as soon as possible, whenever possible, so that it does not reflect on your Real Estate Marketing. But as Ars Technical reports, the photos you delete may still exist via direct links to the image, even years after you thought you removed the photo from your profile.

On Monday, Facebook confirmed to Techno log that the social network does have photos in its system that users believe to be deleted. Instead, these images live on, hiding out on content delivery networks which store copies of network data. “Approximately 2 percent of users’ photos are being stored in an older system that was not properly deleting (these images) after a user deleted the photo on the site,” Facebook spokesperson Fred Wolens said.

How many photos is that? In September 2011, Facebook had more than 140 billion photos, making it 10,000 times larger than the photo catalog in the Library of Congress. So that’s nearly 3 billion photos stored on that hoarding system — though who knows how many are supposed to be deleted, let alone how many feature the drunk and/or otherwise humiliated among us?

At any rate, said Wolens, “We are in the process to migrate these photos to the newer system to ensure proper deletion, but until this migration is complete (ETA four to eight weeks) CDN URLs from deleted photos stored on this legacy system may still be accessible.”

Ars Technical first reported Facebook problems with photo retention in 2009, and at the time was told by a Facebook spokesperson something similar — that the social network was “working with our content delivery network (CDN) partner to significantly reduce the amount of time that backup copies persist.”

Follow-ups stories by Ars Technical 2010, and again on Sunday reported that images believed to be deleted by readers as far back as 2008 still exist via direct links on Facebook. Think twice if you are about to share pictures on your Facebook that can affect your Real Estate Marketing in a negative manner.

Filed Under: Featured, Real Estate, Real Estate Marketing Tagged With:

REAL ESTATE MARKETING IS NO LONGER TRADITIONAL

February 8, 2012 By Leave a Comment

Social media Real Estate Marketing is the process of gaining website traffic through social media sites. Wikipedia said: “Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns”.

Networking websites like Twitter, Facebook, Google Plus, You Tube and blogs allow individuals to comment on products and services. Products or Real Estate companies join those sites; people can interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Besides research tools, there are many Real Estate Marketing companies providing specialized platforms/tools for social media marketing, such as tools for:

  • Social Media Monitoring
  • Social Aggregation
  • Social Book Marking and Tagging
  • Social Analytics and Reporting
  • Automation
  • Social Media
  • Blog Marketing
  • Validation

Traditional Real Estate Marketing techniques include print and television advertising. The Internet had already overtaken television as the largest advertising market.Websites often include banner or pop-up ads. Social networking sites do not always have ads. In exchange, products have entire pages and are able to interact with users. Television commercials often end with a spokesperson asking viewers to check out the product website for more information.

Advertising is beginning to move viewers from the traditional outlets to the electronic ones. Through social networking sites, Real Estates can have conversations and interactions with individual followers. This personal interaction can encourage a feeling of loyalty into Real Estate followers and potential Real Estate customers.

Filed Under: Featured, Real Estate, Real Estate Marketing Tagged With:

Get the Latest Social Media Tools through Real Estate Marketing

December 5, 2011 By Leave a Comment


Get the latest social media tools through Real Estate Marketing.Get the Latest Social Media Tools through Real Estate Marketing

Real estate marketing holds a breathtaking technological future. This transformation is from the very first social sites with whose features keep on advancing. Facebook is one of these sites embracing this type of market technology. This offers a fresh look at the modern thrilling technology space. This technology provides you with the hot new tools and services used in social media.

 

These tools cover a range of view such as the tools for pictures, video and audio. There are also those that measure and track results. Blogging tools are as well enhanced in addition to various social media apparatus.

Focusing on the developments for pictures, video and screen capture are the Cinches, DailyBooth, Screenr and Instagrams. Clinches provide easy audio recording both through the phone and web. They as well allow sharing of audio messages with friends and followers. The DailyBooth allows fast and simplified uploading of pictures in social networks. This allows people know you better which increases your chances of getting more transactions.


With the Screenr services, you easily create screen videos with audio for free. This is most applicable in Facebook for those who teach people on how to do things online. Screenr also allows recording, pausing and fast posting of the video and comments. The Instagrams are very addictive applications that allow free sharing of photos. They also allow adding comments and likes on other photos.
Finally, if you label them they add SEO back to your website.

The new tools for measuring and tracking results include the Argyle Social, the Sysomos, Postling and the TwentyFeet. The Argyle Social allows sharing great content in social media. This shortens the URLs incorporated with suite of measures for the impact of the shares. The Sysomos keeps an eye on social media conversations such as in Facebook and Twitter. They have loads of features and are convenient to use reducing the monitoring time by far.

The TwentyFeet tool is a simple profile platform with a very simple set up. They have an admirable interface and low affordable yearly payments. They allow keeping watch of many accounts at a go with their logo presenting beautiful nature. To have multiple social media channels on one interface, use the Postling features. This offers email notifications right when comments are made on a page. Postling also present the comments in clear strands allowing conversation permanence.

The Storify and Posterous are among the content management tools. The Storify are incredible gears that cumulate and curate web content. These are great for product launches and events. Posterous allows posting of over twenty social media channels via email. It enhances distribution of videos, blog posts and photos all through the network.

Among the blogging tools are the Apture and OnlyWire. The Apture enhances emphasis of visitors sharing on the social media. It as an attractive drop down bar that makes sharing easy. It also allows searching of related content inclusive of images and videos. The OnlyWire tool allows submitting blog posts automatically to over forty two top sites. This allows fast and simple creation of links back to your blog improving you social rank.

 The Quora is the other social media tool that promotes real estate marketing. Recommended by online marketing strategists, the Quora allows online question and answer in social media. This enhances learning and interaction of people universally.

Filed Under: ActiveRain, Agents, Brokers, Facebook, Featured, LinkedIn, Real Estate, Real Estate Marketing, Social Networking, Twitter, You Tube Tagged With: ,

Winter Does Not Have to Affect the Showing Ability of Your Home

November 14, 2011 By Leave a Comment

Use winter to showcase your home and sell more quickly!Typically spring and summer are the active months for selling your home. It shows the best with all the plants and trees in full bloom and really showcases your landscape. Getting into late fall and winter is a whole new game. Those lush beautiful trees are bare, the plants have all turned brown and the grass is just dried out and brown.

Here are some thoughts, tips and recommendations for Selling in the Off-Season:

For Thought:

  • Chances are that folks who are looking in this time-frame are serious buyers.
  • Less competition during this time. There are fewer homes on the market.
  • Tech Savvy Buyers are on the lookout for homes year-round
  • New Tech-Tools allow the buyer to receive emails automatically when new homes go on the market. Yours could be one of them!!

To Help:

  • Provide summer photos of your home as well so buyers can see the full picture.
  • Decorate inside for the seasons (Autumn – Winter).
  • Take the time you used to spend outside and ORGANIZE for maximum appeal.
  • Showcase winter warmth with a fire, scented candles and warm decorations.

When it Snows:

    • Be sure you shovel all walks and paths
    • De-ice paths and the driveway
    • Plow or snowblow the entire driveway to showcase the amount of parking space available
    • Make sure outside lights work
    • Take pictures on days when your home looks especially nice (immediately after a snow fall, when there is horfrost or when the leaves are all colorful and on the trees)

You can showcase your home all winter long. Take pictures to show potential buyers.

    Interest rates remain low. There are buyers out there. Don’t let the winter blahs discouarge you. Use this season and these interest rates to your advantage. Now is the time to buy and there ARE buyers out there. Create an inviting home and your buyers will see why you fell in love with your home!
Filed Under: Agents, Brokers, Building Your Real Estate Business, Featured, Listings, Niche Marketing, Real Estate Tagged With: , , ,

Real Estate Listing Marketing with Bob the Real Estate Agent

September 8, 2011 By Leave a Comment

Each day we see tons of information online. Each day we may also share tons of information online, by phone, email and text message. This is my contribution to those tons of information bits. I was online and wondering how I could make a contribution to YouTube as wlll as add some value to this contribution. I pondered many ideas and finally settled on this one. Photos for real estate listings and their value. In this video clip you will meet Bob the Agent in person and discover how he applies logical marketing practices for his listings. Combine this procedure with good marketing content and you are on your way to selling your listing!
 

Let Bob be your guide as he learns how important photographs are in an online listing.

I like Bob. He learns fast. Take lessons from him and you will do well.

Your favorite REVA,
Kathy

Kathy Goldman
REVA Online
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Get your FREE WordPress Blog Here

 

Filed Under: Agents, Brokers, Featured, Listing Coordination, Listings, Real Estate, Real Estate Virtual Assistant, Real Estate Website, You Tube

Hyper Local or Hyper-Expert Real Estate Social Marketing

September 7, 2011 By 1 Comment

What makes a good real estate post? Hyper-local or Hyper-ExpertWhen you are sitting down to write content for your blog or to tweet something out, how do you decide what you want to write about? Is it better to write only about real estate? Is it better only to write about the local events? What should you do?

Hyper-Local is a term we use for posting lots of local events, venues and happenings. Most readers who visit your site will stay if you have quality hyper-local content. They will come back if continue to post quality local information. They may see your blog/nework posts as the place to go for community events, reviews and what-not.

Real Estate content is also good to have on your social networks. The hyper-local content may be what brings visitors to your networks but having local real estate market information is usesful to establish your reputation as a local market expert. Keep current and write about what your market is doing, how it is trending and what it has done in the past. You may also write posts about companies/businesses coming in or going out of the area and how that may affect your local real estate market short and long term. There are many ways to establish yourself without saying look at this listing, look at this listing, etc. Now you have really added value to your posts.

The key to good social networking is not to be all about you. So only post real estate related info periodically. You want your readers to acknowledge that you have a finger on the pulse of your local real estate market but you also want to show that you belong to the community, that you are a positive influence on the community and that you are a local consumer of goods and services. If you write about your local vendors and service providers, the chance it that they may reciprocate and give you a shout-out too. Better yet, interview them and post a blog post AND a YouTube video. It doesn’t take long, no more than 2 minutes tops.

Ask several questions that you have thought about prior to the interview:
1) Name
2) Where you are located
3) How long have you been here
4) What is or are your areas of specialty
5) What do you think your known for locally?
6) Would you like to offer a bonus code for folks who view this video and stop by?

This final question brings them business and tracks your efforts. The more you do this, the more folks will come to get that coupon code from your videos. Become the expert.

Filed Under: ActiveRain, Agents, Brokers, Building Your Real Estate Business, Facebook, Featured, LinkedIn, Real Estate, Social Marketing Plan, Social Networking, Twitter, WordPress, You Tube Tagged With: , , ,

Social Network Metrics for Success

August 12, 2011 By Leave a Comment

Social Networking for Realtors - Facebook, Twitter, LinkedIn, Social Marketing Plans, MetricsWhen you are pondering what articles to add to your Real Estate Blog or to Tweet on Twitter or to Post on Facebook, consider this…What you post IS important. Let’s discuss why.

#1      What are you using as your social networking metric!? First and foremost you should already know this. Are you trying to generate traffic, create leads, get more mentions (BUZZ), become the local expert or all of the above? You can’t reach your goal if you don’t know what it is. How do you decidee if your networking is successful if you don’t understand what “success” means to you?

#2      What tools do you use to measure this success?

  • Traffic: Google Analytics, HubSpot
  • Leads: Website tools, email tools, etc.
  • Reach (Local Expert): Facebook Insights, Twitter Counter
  • Buzz (Mentions): PostRank

#3)   How to reach these goals is important as well.

1)  Blog and Post Consistently and Intelligently
2)  Comment on other posts and blogs consistently
3)  Track your metrics – which posts receive the most hits/likes
4)  Use the 60/40 method of posting: 60% of other content and 40% unique.

Follow this plan and track your efforts to find out if your social marketing is working for you. Consistency and quality are really the answer. Don’t be afraid to re-post other people’s blogs or to give credit to their post. Not only are you contributing to quality content, but you are showing other people that you value their content and they may be more likely to return the favor!

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Get your FREE WordPress Blog Here

 

 

Filed Under: ActiveRain, Agents, Brokers, Building Your Real Estate Business, Facebook, Featured, Kathy Goldman, LinkedIn, Niche Marketing, Real Estate, Real Estate Virtual Assistant, Social Marketing Plan, Social Networking, Twitter, You Tube Tagged With: , , ,

Facebook Tactics for Successful Results:

July 21, 2011 By Leave a Comment

Facebook for Real Estate can help Realtors generate leads and develop a reputation as the local expert.When done right Facebook can bring you great success in gaining Friends and potential clients. Here are some simple tactics to help you succeed:

Facebook Tactics for Successful Results:

• Post before noon:
• Set aside a specific amount of time each day for social media.
• Aim for 30 minutes a day and, if possible, schedule it before noon.
• Generally, posting early in the day will get more exposure than posting in the evening.
• If you achieve your goals before the allotted time is up, use the extra time to explore and learn about what other people in the industry are saying and doing with their social media strategies, and interact with your network of customers and potential customers.

Friday posts generate more traffic and greater engagement:

As Facebook continues to over-populate at an extraordinary rate, so it’s becoming harder to get people’s attention in amongst all the noise.
So is there a good, better and best time to post on this social media giant’s message boards and more to the point are some things better to post than others?
In my opinion there’s probably no one answer to either of the above questions. Surely it must depend on who’s doing the posting?
Be that as it may, a study by social media management company, Vitrue has found that how much attention your Facebook posts receive is dependent on what you post and when you posted it.
Just to put this into perspective, the report analyzed posts on more than 100 randomly selected accounts representing 42.6 million Facebook fans and 32 000 posts.

Here are some of the findings:
Posts published on Fridays get the most attention while weekend updates get the least.
Attention increases by 65% if the post is made before noon.
A photo will get 22% more likes and comments than a video and 54% more than a text only update.

If you want to connect with the fans on your Facebook page, post on Friday morning and use a picture. Those are the three elements that scored highest for fan engagement in the new study by Virtue.

Facebook for Real Estate can help Realtors generate leads and develop a reputation as the local expert.Post 40% of your blog and 60% of other websites:

Don’t send out more than 40% of your content marketing yourself. People are easily put of buy this. Content is king and by providing great content other than ones’ self, people generally will be more accepting of your own content. We don’t read eBooks and magazines that only have stories about the staff and there promotional products and strategies. We keep buying them and reading them because of the other news content. This content draws us to them and that is when we notice the in-house products.

Your Favorite REVA… Because Sanity Begins with Systems!

Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

 

Filed Under: Agents, Brokers, Building Your Real Estate Business, Facebook, Featured, Real Estate, Social Marketing Plan, Social Networking Tagged With: , , , ,

6 Twitter Tips Real Estate Agents Can Take to the Bank

July 16, 2011 By Leave a Comment

Confused About Twitter? Here are 6 Time-Saving tips for Twitter.6 Handy Twitter Tips:

1) How do I find Friends:
When you create an account, you can search for people by name or user name, import friends from other networks, or invite friends via email. If you don’t want to do that, follow some of the people that are influential and closely monitor what they are saying. Once you’ve found your friends, follow them to start getting their updates Twitter Local and Wefollowis a handy service that helps you find people using Twitter in or around a certain area and sphere.

2) Remove those friends who don’t follow you:

Do you like to follow people on Twitter? I do! I love to see what others are up to with their cyber snippets, but there are a lot of people that don’t follow you back, so after a while when your “Following” heavily outweighs your “Followers” you can start to look like a bit of a cyber stalker. What can be done?

Tweepi’sgeeky flush is a simple utility for quickly spotting tweeps that you follow but do not follow you back. Tweepi helps you analyze and filter tweeps out. You can also sort and search (filter) the results anyway you like on per page basis.

3) Interact and engage:

    • Sharing Links–With twitter being the “information media, “sharing links is a key component of the twitterverse. Feel free to share your own links, but I caution you on a few points.
    • If you just post your own links, you will not establish much credibility and some may mark you as a spammer.
    • Tweeting out your links many times a day can get on people’s nerves and you may quickly be un-followed.
    • Tweet out other people’s links –share the GOOD stuff you read (if you share junk often, you lose credibility).
    • Aim for 80% other people’s links and 20% your links.
    • Go ahead and tweet your links a few times a day –max of 3 (morning, afternoon, night).
    • Publish Useful Tips or Facts
    • Retweet to Acknowledge Others
    • Reach Out With Follow Friday
    • Answer Other People’s Tweets
    • Introduce Yourself to New Followers
    • Let People Know When You Add Them to Your Twitter List
    • Say Thanks When Others Add You to Their Twitter Lists

3 More Tips for Twitter for Real Estate

Next 3 Real Estate Twitter Tips Coming Monday!

Sanity Begins with Systems!

Your Favorite REVA!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Some of our services include listing coordination, Real Estate WordPress websites, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Filed Under: Agents, Brokers, Building Your Real Estate Business, Featured, Real Estate, Social Marketing Plan, Social Networking, Twitter Tagged With: , , , , , ,

6 Fabulous Reasons for Realtors(r) to Use LinkedIn

June 28, 2011 By Leave a Comment

LinkedIn or ActiveRain. What is better for real estate agents?There are many social networks available for people in all age ranges, locations and markets. So which are you using and how well are you doing?

As with anything the trick is to knowing “what to use and how to use it”. Once you have that figured out you have won half the battle! Today I am going to give you 6 Reasons You Should Be Using LinkedIn for marketing…and….Why!

  1. Higher Income – LinkedIn has a higher average household income than any other network site. Higher income = Higher End Buyer
  2. Decision Makers – 45% of LinkedIn users are the household decision makers! You are speaking directly to the person who makes most of the decisions or guides the conversation!
  3. Database – You can export your LinkedIn connections with one simple click. Your email marketing has just become easier because now you can speak to a great number one-on-one.
  4. Groups – Join LinkedIn groups to help you make friends fast. Or…create your own group. It’s easy to invite people and you can create a group of your choice.
  5. Business – LinkedIn is one of the only popular Social Networks that is built for business. People expect to learn about other people and their business vs. Facebook where you want to downplay your job and introduce it on a low key level. With LinkedIn, you can just put it out there. “Hi, I’m Harvey Hart. I’m a Realtor(r) here in Milwaukee. I handle a lot of the corporate transfers for Harley Davidson and Miller Brewing”. Use your LinkedIn to maximize your sphere of influence and to find others who have like interests.
  6. Automation – LinkedIn offers syndication for your automated posts to your blog or wherever.

Remember, as with any social network, it’s not all about you all the time. Offer assistance, guidance, build relationships and do this consistenly. Be sure to make recommendations and you will receive recommendations back. Create your social marketing plan and stick to it. (we can help you here)…

My best advice is to enjoy what you are doing to get the most out of it. Canned, boring posts sound just like they are canned. People won’t read what you have to offer even it you are consistenly posting!

Words of wisdome for a Tuesday!

Your Favorite REVA Because Sanity Begins with Systems!

Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Filed Under: Building Your Real Estate Business, Featured, LinkedIn, Real Estate, Real Estate Website, Social Marketing Plan, Social Networking Tagged With: , , , , ,
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