Several years ago I began my busienss as a Virtual Assistant. 1996 to be exact. This was the first business I have ever owned so it was all a learning process. In 2001 I decided to niche and become a Real Estate Virtual Assistant. I had 7 or so years experience in house so it was a natural progression. I was able to integrate my Bachelors of  Science in Marketing to help my clients as well. So it turned out to be a good fit.

The first thing I needed to do was to name my business and begin branding it. Seemed easy, not so much! LOL

There are so many things to consider when you build that brand. Color schemes, target market, the methods to use for marketing and where to reach your target markets and so much more.

So, I began with what I knew for sure.

1) I like purple. What goes with purple? Orange and green seemed to compliment. So there ya go.
2)  Name…..hmmm. What kind of name says what I do and is it availalbe as a domain name? I went through the typical ideas, using symbals or “AA” in the front to get listed at the beginning of any Directories. Aacme Assistance, A&A Office Solutions, etc. Happy to say, I did not end up there! More creatively I chose REVA Online (short for Real Estate Virtual Asssistant Online). I registered both REVA Online.com and RealEstateVirtualAsssistantOnline.com, as well as my name, KathyGoldman.com.
3) Then I chose a webhost and began building my site.
4)  I needed a tag line, something set me apart from my limited competition and something that would make me stand out. So, tongue in cheek, my tag line is REVA Online…where “location” finally doesn’t matter! I thought it was cute and still get compliments to this day.
5)  But that’s not the end of the branding. So the website is there, the domain, the tagline….what’s next?  So I had a logo created, something that hopefully inspires what I do.
6)  Then I began my search for clients and relationships. (any of this sounding familiar?), so I started networking “virtually”. I created an account at ActiveRain and would post comments on other Agent blogs, websites and articles and started to become seen and known. (AHA Moment)….

This is what it’s like for you as well. You don’t just show up as number one! You earn it. Your reputation, your ability to succeed and your interest in your clients. That’s what forms these relationships and sets you out in front of your competeition.

I have been in the Virtual Assistant business for 15 years now. 15 years. I like to think that this was the pathway my career was supposed to be on. The people I have met along the way have been wonderful, my clients incredible and the job itself is the best job in the world! I work very hard, am very committed to my clients and their businesses and make my appearance on the social media as often as possible (though I admit it could always be more!)

Use the free tools that are available to you on the internet. Free blogs, free social networking, free photos, etc.  Feel free to call or email me, Your Favorite REVA, to ask me any questions.

Your Favorite REVA!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.