QR Codes | Assistance for Agents

Spring Tune-Up for Your Annual Marketing Plan

As we near the midpoint of the 2nd quarter, seems a good time to reflect back on your Marketing Plan established early in 2011. Are you as far along as you anticipated? Where are your gaps? Here’s my blend of new marketing tools available, as well as, some tried and true favorites to keep you up to speed and marketing your brand most effectively!

Social Networking

Join Facebook, Twitter, LinkedIn. Frequent regularly!
Comment on 3-5 posts daily with links to your blog or website.
Create Facebook page for your business with a custom Welcome page.
Add video testimonials to your business page.
Comment on local business pages.
Update your status daily on your Profile and Business pages.
Create a ‘365 Things To Do’ Facebook page with events and activities in your area.
Use software such as Hootsuite.com to post to all social networks at one time.
Use Twitterlocal.net to connect with local people.
Send birthday wishes to friends, clients and colleagues.

Website/Blog

Use a keyword search tool and confirm your keywords and metatags are relevant.
Offer free IDX home search.
Offer free listing alerts.
Offer free market analysis.
Write about other local businesses on your blog.
Comment on other local blogs.
Create niche website or blog.
Add Facebook Connect to your blog.
Create ebook and require name and email to download.
Host a contest with local businesses.
Post to blog 2-3 times per week using relevant keywords.
Add links to your social networks.
Create and upload videos for first-time home buyers, selling a home, short sales, avoiding foreclosure.

Listing Coordination and Marketing

Add listings and open house dates to all your websites.
Create virtual/video tours to add to all websites.
Syndicate listings with use of Postlets.com (free) or similar software.
Enhance listing on Realtor.com with headlines, text descriptions, video, additional photos, call to action promotion.
Upload to CraigsList and BackPage weekly.
Tweet with Tweetlister.com
Blast email your database.
Post on your blog 2-3 times per week.
Add photo album to your Facebook page.
Add QR codes to all print material.
Post a video on You Tube.

Email Marketing

Send high quality email birthday and anniversary cards.
Send weekly/monthly email newsletter.
Offer free online Webinar for first time buyers, tax credit, short sales, etc.
Email local Weekend Events tips.
Email local holiday events.
Email home maintenance tips.
Offer raffle or drawing with other local businesses.
Send local interest rate and financing news.
Send an invitation to your social networking profiles.
Ask for testimonials on your social networks.

Print Marketing

Update business cards/stationery/marketing templates with links to your social networking sites.
Add QR Codes to your business cards, property flyers, newsletters and any other print material.
Produce a neighborhood newsletter for your town or neighborhood where you live.
Create business cards or postcards marketing a service or stealth website.

Sphere of Influence

Send something of value monthly.
Send hand written birthday and anniversary cards.
Hold client appreciation event.
Give seed packets in spring.
Give free pumpkins at Halloween.
Give pies at Thanksgiving.
Send Santa letters
Hold drawing to get email addresses.
Send monthly or quarterly market reports.
Call and ask for referrals quarterly.

Networking/Education

Sponsor a home buyer workshop.
Join a local networking group.
Get involved in the Chamber of Commerce.
Join Realtor national networks.
Support a local charity and sponsor a fund raiser.

Short Sales/Foreclosures

Add pages to your website explaining shorts sales and foreclosures.
Offer a property search for foreclosures/short sales.
Offer free listing alerts for foreclosures/short sales.
Offer a free ‘how to avoid foreclosure’ seminar or webinar.
Direct mail to owners behind on their payments.
Offer free report – how to avoid foreclosure.
Offer free report – pros and cons of buying foreclosure.

Your Favorite REVA!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

QR Codes for Real Estate – Explore the Possibilities

So now you know what the QR code is, what do you do with it? What good is it? Why should you use it?

The QR codes are quickly becoming more popular everywhere you go. They are an effective shortcut to disseminating information quickly and with little effort from the intendee. Go to any Best Buy store. You will see every product in the store has its own QR code. If you scan that code, it takes you directly to more information about whatever it is you are looking at.

Here are some nifty ideas for you to use in Real Estate.

See this code? Scan it and it will call me! Cool huh?

1) Put a QR code on your business card for all your information. Now it is not just your address and contact information, but it could go to an online Busienss Card with all your information and additional links to search for homes, information about you, neighborhood information and so much more.
2) Use a QR Code for a listing address. Link directly to the listing page with your QR. If you are really innovative, you can use this code in the newspaper and save advertising space!
3) Put the QR Code for the listing directly on the sign. If you run out of listing brochures, your sign has all the information anyone needs.
4) Use a QR code in sharing information quickly. Share photos, news, neighborhood information and more.
5) Google uses QR codes for maps, and allows merchants/vendors to display the QR Code right in their office window.
6) Put it on a shirt and let others guess what it’s for! Think of the attention you will get!

Now you want to know how to get your personal QR Code? I love www.QRcode.kaywa.com. You can make a QR Code for just about anything there. Here is how to do it:

- Go to www.QRcode.kawya.com. Use the radio buttons to select the code you would like to generate:
1) URL
2) Phone – office or cell
3) Text – you can use this for any type of text that would allow others to view info fast, like your contact info, or information about a listing
4) SMS – Use this option to generate text for a text message

- Kaywa will prompt you to enter the information that coincides with your choice. If you are choosing a URL, be sure to enter the http:// prior to www.

- Next, select the size you would like to generate. The size of the area you choose to display the code will dictate the size you should use. You can always resize it if you need to.

- Click “Generate Code” and Ta Da!!! You have your very own QR Code! Use the html link they provide to place your code on a website or email.

Think about the marketing possibilities. Use the QR Code on giveaway items and challenge the user to go to the website to register. Use it for all your business information on frisbees, towels, etc. Toss them out at football, baseball games, etc.

Kathy Goldman
Real Estate Virtual Assistant
Assistance for Agents
www.AssistanceForAgents.com
Ph: 414.235.9101

BTW, the code to the right is my contact info!!!

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