Lost between two places:
The difference between Google Places and Facebook Places can be confusing when you are in Real Estate Marketing. Google Places is a dominant mapping and data marketing tool for Real Estate. Facebook Places is a social networking tool. Facebook Places is a new attribute of location based services using the mobile network. Facebook attempted to buy Foursquare, but decided to initiate a service and incorporate it within the Facebook platform. Google Places is a powerful place of technologies to help you with Real Estate Marketing.
Function of Google Places:
Roslyn Layton explains it best: “Google Places automatically enters your real estate and address into Google Places, but if you are the Real Estate owner, you can revise and enhance the entries. You can post reviews, provide directions and descriptions, define a service area, note operating times and payment accepted, select categories of products, upload pictures and videos of the location and merchandise and provide coupons. Companies with multiple locations can upload a spreadsheet in lieu of entering addresses individually: a business with hundreds of locations typically will purchase this service from a provider such as Axixom. By doing this, the entry receives an “owner-verified” badge on the location along with secure PIN protection. All of this data integrates with Google Analytics and Adwords, allowing the company to conduct geo-based marketing campaigns”. Furthermore she says what is interesting is the ability to determine how users find the place of business, providing a geographic map overlay of where customers are located. If the company uses paid search, the owner-verified Google Places result will be included in the ad, taking up more valuable real estate on the Google results page.
Understanding Google Places:
Google Places is a suite of products to do your Real Estate Marketing in Google. The technology is Geographic Information Service (GIS), web cartography and enterprise business directories. In short Google Places help customers find your real estate and collect data about your customers. You do not have to be lost in Real Estate Marketing.
