Winter Does Not Have to Affect the Showing Ability of Your Home

Use winter to showcase your home and sell more quickly!Typically spring and summer are the active months for selling your home. It shows the best with all the plants and trees in full bloom and really showcases your landscape. Getting into late fall and winter is a whole new game. Those lush beautiful trees are bare, the plants have all turned brown and the grass is just dried out and brown.

Here are some thoughts, tips and recommendations for Selling in the Off-Season:

For Thought:

  • Chances are that folks who are looking in this time-frame are serious buyers.
  • Less competition during this time. There are fewer homes on the market.
  • Tech Savvy Buyers are on the lookout for homes year-round
  • New Tech-Tools allow the buyer to receive emails automatically when new homes go on the market. Yours could be one of them!!

To Help:

  • Provide summer photos of your home as well so buyers can see the full picture.
  • Decorate inside for the seasons (Autumn – Winter).
  • Take the time you used to spend outside and ORGANIZE for maximum appeal.
  • Showcase winter warmth with a fire, scented candles and warm decorations.

When it Snows:

    • Be sure you shovel all walks and paths
    • De-ice paths and the driveway
    • Plow or snowblow the entire driveway to showcase the amount of parking space available
    • Make sure outside lights work
    • Take pictures on days when your home looks especially nice (immediately after a snow fall, when there is horfrost or when the leaves are all colorful and on the trees)

You can showcase your home all winter long. Take pictures to show potential buyers.

    Interest rates remain low. There are buyers out there. Don’t let the winter blahs discouarge you. Use this season and these interest rates to your advantage. Now is the time to buy and there ARE buyers out there. Create an inviting home and your buyers will see why you fell in love with your home!

Social Network Metrics for Success

Social Networking for Realtors - Facebook, Twitter, LinkedIn,  Social Marketing Plans, MetricsWhen you are pondering what articles to add to your Real Estate Blog or to Tweet on Twitter or to Post on Facebook, consider this…What you post IS important. Let’s discuss why.

#1      What are you using as your social networking metric!? First and foremost you should already know this. Are you trying to generate traffic, create leads, get more mentions (BUZZ), become the local expert or all of the above? You can’t reach your goal if you don’t know what it is. How do you decidee if your networking is successful if you don’t understand what “success” means to you?

#2      What tools do you use to measure this success?

  • Traffic: Google Analytics, HubSpot
  • Leads: Website tools, email tools, etc.
  • Reach (Local Expert): Facebook Insights, Twitter Counter
  • Buzz (Mentions): PostRank

#3)   How to reach these goals is important as well.

1)  Blog and Post Consistently and Intelligently
2)  Comment on other posts and blogs consistently
3)  Track your metrics – which posts receive the most hits/likes
4)  Use the 60/40 method of posting: 60% of other content and 40% unique.

Follow this plan and track your efforts to find out if your social marketing is working for you. Consistency and quality are really the answer. Don’t be afraid to re-post other people’s blogs or to give credit to their post. Not only are you contributing to quality content, but you are showing other people that you value their content and they may be more likely to return the favor!

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

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Target Marketing for Real Estate

Real estate niche marketing. Create your target market in real estate and save money.Let’s see what Bob learned and what steps he took after reading The Story of the Shoe. Bob sure was surprised at how his marketing strategy could save him money if he only niched.

So, Milwaukee Realtor Bob did some research about his area and the types of inviduals who may be looking for what he is selling. So he also started on Google.com:

After considering who his target market might be, Bob began searching these phrases.
Milwaukee Homes – About 20,300,000 results
Milwaukee lake homes – About 1,930,000 results
Milwaukee lake homes frontage – About 41,500 results
Milwaukee lake homes frontage + $3,000,000 – About 112,000 results

Sure, more people are searching for Milwaukee homes. But as he narrowed his target market the numbers dropped, but don’t you think that someone who is entering this type of keyword search phrase is pretty serious about buying a home wth lake shore frontage in Milwaukee priced at $3 million+? Wouldn’t that be nice?

So how does real estate niche marketing save you money?
How does it make you money?
What are some of the benefits to you?

These are all good questions. Stay tuned to see what Bob learns about this and what he does with the information he has learned.

Sanity Starts with Systems!

Your Favorite REVA!
Kathy
Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Niche! Niche! Niche! The Story of the Orange Shoe

One day there was a Realtor in Milwaukee. His name is Bob. Realtor Bob has a website. This website can only be found on google on Page 21…This Realtor did not do well. This Realtor did not have a real estate niche, so they were not able to define a market to narrow their marketing strategy. So Sad. This agent did not realize the

Real Estate Niching is as easy as buying a pair of shoes!However, one day this Realtor read a story about a shoe on their favorite blog, www.AssistanceForAgents.com. This was a story about a lady and a Shoe.

Once upon a time there was a lady. She needed a new pair of shoes. So she began her search online.

Real Estate Niching is as easy as buying a pair of shoes!She went to google.com and searched: 
Shoes – She got about 839,000,000 results
Nike Shoes – 17,100,000 results
Orange Nike Shoes – 2,980,000 results
Orange nike walking shoes – 949,000 results
Orange Nike Walking Shoes Size 6 – About 238,000 results
Orange Nike Walking Shoes Size 6 $40 – $50  – About 184 results
So she went to one of those 184 sites and she bought her shoes immediately. Now she shops here all the time and tells her friends about this website!

And everyone lived happily ever after.

The End!

….we will continue with the story of the Realtor and how this strategy worked for him tomorrow!

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy
Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Let’s Lay the Foundation for Your Real Estate Business

Let’s Lay the Foundation for Your Real Estate Business (not just for beginners!!!)

Your real estate business needs to have a business plan. You need to evaluate aspect of your business and put it in writing. Build your business foundation.So you got up one morning and said, “I want to be a Realtor®?” or maybe it was more like my parent is an agent, it’s what I know; that’s what I’m going to do with my life! Either way, however you did it, did you build a platform for business success first? Did you decide who you want to work with and why? Most of the time when I ask that question, my clients will tell me, “I just want to make money and help people buy or sell a house”. Real estate, when done right, can be a great income. But are you reaching your potential?

Maybe it’s time to get back to basics and build that platform, and/or to reinforce that foundation! Not only will this strengthen your foundation and business, but it will hone in on the types of clients you work with and the amount of time you need to invest into these relationships!

When you got into the business you had to take a test. That was the easy part. Then what did you do? Let’s talk about that now. Once you passed and got your Realtor License, you needed to take some very important steps.

Your real estate business needs to have a business plan. You need to evaluate aspect of your business and put it in writing. Be Accountable.Create a Business Plan – Every business should have one; even if you are not going to be borrowing money. Having a business plan establishes a map for your company’s future. Although it’s not the most fun, going through with writing a business plan will force you to think logically about your business strategy and business model. As a Realtor your business plan can help you in many ways.

  • Set up a budget
  • Forecast your income
  • Realize your Client Base
  • Marketing Plan (budget, propects, niche)

We can talk more about this later. Just realize that you really need to know where you are going before you can get there. When I started in the VA business it was so very, very general. I was a jack of all trades and a master of none. So I decided to niche in real estate support services. I had 8 years of in-house real estate experience and it was a logical move.

But the moral to this story is, once I did that, I became an EXPERT, big time! I took every single class available ( and there weren’t many), I talked to every single vendor to introduce myself and really targeted my marketing. Are you getting where I am going with this? Niche!!!!

Niche! Niche! Niche!  More later!

Your Favorite REVA!
Kathy
Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.