Let’s Lay the Foundation for Your Real Estate Business (not just for beginners!!!)

So you got up one morning and said, “I want to be a Realtor®?” or maybe it was more like my parent is an agent, it’s what I know; that’s what I’m going to do with my life! Either way, however you did it, did you build a platform for business success first? Did you decide who you want to work with and why? Most of the time when I ask that question, my clients will tell me, “I just want to make money and help people buy or sell a house”. Real estate, when done right, can be a great income. But are you reaching your potential?

Maybe it’s time to get back to basics and build that platform, and/or to reinforce that foundation! Not only will this strengthen your foundation and business, but it will hone in on the types of clients you work with and the amount of time you need to invest into these relationships!

When you got into the business you had to take a test. That was the easy part. Then what did you do? Let’s talk about that now. Once you passed and got your Realtor License, you needed to take some very important steps.

Create a Business Plan – Every business should have one; even if you are not going to be borrowing money. Having a business plan establishes a map for your company’s future. Although it’s not the most fun, going through with writing a business plan will force you to think logically about your business strategy and business model. As a Realtor your business plan can help you in many ways.

• Set up a budget
• Forecast your income
• Realize your Client Base
• Marketing Plan (budget, propects, niche)

We can talk more about this later. Just realize that you really need to know where you are going before you can get there. When I started in the VA business it was so very, very general. I was a jack of all trades and a master of none. So I decided to niche in real estate support services. I had 8 years of in-house real estate experience and it was a logical move.

But the moral to this story is, once I did that, I became an EXPERT, big time! I took every single class available ( and there weren’t many), I talked to every single vendor to introduce myself and really targeted my marketing. Are you getting where I am going with this? Niche!!!!

Niche! Niche! Niche!  More later!

Your Favorite REVA!
Kathy
Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
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Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.