Winter Does Not Have to Affect the Showing Ability of Your Home

Use winter to showcase your home and sell more quickly!Typically spring and summer are the active months for selling your home. It shows the best with all the plants and trees in full bloom and really showcases your landscape. Getting into late fall and winter is a whole new game. Those lush beautiful trees are bare, the plants have all turned brown and the grass is just dried out and brown.

Here are some thoughts, tips and recommendations for Selling in the Off-Season:

For Thought:

  • Chances are that folks who are looking in this time-frame are serious buyers.
  • Less competition during this time. There are fewer homes on the market.
  • Tech Savvy Buyers are on the lookout for homes year-round
  • New Tech-Tools allow the buyer to receive emails automatically when new homes go on the market. Yours could be one of them!!

To Help:

  • Provide summer photos of your home as well so buyers can see the full picture.
  • Decorate inside for the seasons (Autumn – Winter).
  • Take the time you used to spend outside and ORGANIZE for maximum appeal.
  • Showcase winter warmth with a fire, scented candles and warm decorations.

When it Snows:

    • Be sure you shovel all walks and paths
    • De-ice paths and the driveway
    • Plow or snowblow the entire driveway to showcase the amount of parking space available
    • Make sure outside lights work
    • Take pictures on days when your home looks especially nice (immediately after a snow fall, when there is horfrost or when the leaves are all colorful and on the trees)

You can showcase your home all winter long. Take pictures to show potential buyers.

    Interest rates remain low. There are buyers out there. Don’t let the winter blahs discouarge you. Use this season and these interest rates to your advantage. Now is the time to buy and there ARE buyers out there. Create an inviting home and your buyers will see why you fell in love with your home!

3 Steps to Easy Video for Real Estate

Did you know that according to Realtor.com, only about .8% of Realtors are actually using video marketing for their business? It’s not even 8%…it is POINT 8 percent!!! Plus, consider that almost 90% of people are now using the internet for real estate based searches! Wouldn’t it only make sense that you should be part of that cutting edge .8% as a part of your real estate marketing strategy? You can learn these 3 Steps to Easy Video For Real Estate from Assistance for Agents. As a professional real estate agent, laearning this is paramount to your listing coordination.

However, embracing change is not always easy to do, and many real estate professionals are still relying on traditional marketing methods even though the future of real estate is online. Therefore, by listing with us you can rest assured that we will make video marketing a priority to ensure you gain top exposure and receive the fastest and best offers possible on your home.

Video Cameras for Real Estate. Take videos with your camera and get on youtube. Beat the other .8% who do this.Three cameras that rank high for use with Real Estate are:

Flip Video MinoHD Camcorder, 60 Minutes (Black)
Flip Video Ultra Series Camcorder, 60-Minutes (Black)

Aiptek A-HD+ 1080P High Definition Camcorder (Silver)

Each of these cameras may have their own benefits and drawbacks, but essentially they are all great! They are also inexpensive so you can afford to do this!

Step 1: Creating Video Content

The first step in preparing video content for your listing will be to create a virtual tour of the entire property. Be sure to highlight all the perks and benefits of the home and the surrounding neighborhood as well. Neighborhood videos do well on YouTube.

Additionally, include information about your school district(s), local businesses, as well as other recreational activities. Feel free to share any other ideas you may like to include as a part of the marketing strategy as well. This is your time to promote the home, location and amenities.

Until next time,
Your Favorite REVA
Kathy

Kathy Goldman
REVA Online
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman
Get your FREE WordPress Blog Here

More from Tech Savvy REVA
Showcase your Home Tours on YouTube Like a Professional. | Assistance for Agents
Tips for Posting Real Estate Listings On YouTube | Assistance for Agents
Is Your Social Networking Successful | Assistance for Agents

More from Tech Savvy REVA
Personalize Your Blog Post – Great Ways to Do It! | Assistance for Agents
Real Estate Website Niche Marketing, Content and Maintenance | Assistance for Agents
Using photos for your online listings makes sense. | Assistance for Agents

Real Estate Listing Marketing with Bob the Real Estate Agent

Each day we see tons of information online. Each day we may also share tons of information online, by phone, email and text message. This is my contribution to those tons of information bits. I was online and wondering how I could make a contribution to YouTube as wlll as add some value to this contribution. I pondered many ideas and finally settled on this one. Photos for real estate listings and their value. In this video clip you will meet Bob the Agent in person and discover how he applies logical marketing practices for his listings. Combine this procedure with good marketing content and you are on your way to selling your listing!
 

Let Bob be your guide as he learns how important photographs are in an online listing.

I like Bob. He learns fast. Take lessons from him and you will do well.

Your favorite REVA,
Kathy

Kathy Goldman
REVA Online
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Get your FREE WordPress Blog Here

 

Hyper Local or Hyper-Expert Real Estate Social Marketing

What makes a good real estate post? Hyper-local or Hyper-ExpertWhen you are sitting down to write content for your blog or to tweet something out, how do you decide what you want to write about? Is it better to write only about real estate? Is it better only to write about the local events? What should you do?

Hyper-Local is a term we use for posting lots of local events, venues and happenings. Most readers who visit your site will stay if you have quality hyper-local content. They will come back if continue to post quality local information. They may see your blog/nework posts as the place to go for community events, reviews and what-not.

Real Estate content is also good to have on your social networks. The hyper-local content may be what brings visitors to your networks but having local real estate market information is usesful to establish your reputation as a local market expert. Keep current and write about what your market is doing, how it is trending and what it has done in the past. You may also write posts about companies/businesses coming in or going out of the area and how that may affect your local real estate market short and long term. There are many ways to establish yourself without saying look at this listing, look at this listing, etc. Now you have really added value to your posts.

The key to good social networking is not to be all about you. So only post real estate related info periodically. You want your readers to acknowledge that you have a finger on the pulse of your local real estate market but you also want to show that you belong to the community, that you are a positive influence on the community and that you are a local consumer of goods and services. If you write about your local vendors and service providers, the chance it that they may reciprocate and give you a shout-out too. Better yet, interview them and post a blog post AND a YouTube video. It doesn’t take long, no more than 2 minutes tops.

Ask several questions that you have thought about prior to the interview:
1) Name
2) Where you are located
3) How long have you been here
4) What is or are your areas of specialty
5) What do you think your known for locally?
6) Would you like to offer a bonus code for folks who view this video and stop by?

This final question brings them business and tracks your efforts. The more you do this, the more folks will come to get that coupon code from your videos. Become the expert.

FREE WordPress Blog

This deal is only good until Midnight PST. Order now and get 30 minute blog consultation free!

Social Network Metrics for Success

Social Networking for Realtors - Facebook, Twitter, LinkedIn,  Social Marketing Plans, MetricsWhen you are pondering what articles to add to your Real Estate Blog or to Tweet on Twitter or to Post on Facebook, consider this…What you post IS important. Let’s discuss why.

#1      What are you using as your social networking metric!? First and foremost you should already know this. Are you trying to generate traffic, create leads, get more mentions (BUZZ), become the local expert or all of the above? You can’t reach your goal if you don’t know what it is. How do you decidee if your networking is successful if you don’t understand what “success” means to you?

#2      What tools do you use to measure this success?

  • Traffic: Google Analytics, HubSpot
  • Leads: Website tools, email tools, etc.
  • Reach (Local Expert): Facebook Insights, Twitter Counter
  • Buzz (Mentions): PostRank

#3)   How to reach these goals is important as well.

1)  Blog and Post Consistently and Intelligently
2)  Comment on other posts and blogs consistently
3)  Track your metrics – which posts receive the most hits/likes
4)  Use the 60/40 method of posting: 60% of other content and 40% unique.

Follow this plan and track your efforts to find out if your social marketing is working for you. Consistency and quality are really the answer. Don’t be afraid to re-post other people’s blogs or to give credit to their post. Not only are you contributing to quality content, but you are showing other people that you value their content and they may be more likely to return the favor!

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Get your FREE WordPress Blog Here

 

 

Utilizing YouTube and Video for Real Estate

Utilizing YouTube and Video For Real EstateSo I got up this morning and went into the office as usual. I logged in to get my email and to read and respond to anything that may need attending to right away. The first email I really paid attention to was from a company that is hosting a Webinar on marketing with YouTube. I have a few clients who are fairly good with this type of marketing. Most of them, however, are not. It seems I always get the same response from them, “Oh, I know I should be doing that but I just don’t have time, or I don’t look good on camera, or I already have Virtual Tours. ”

The following stats are from the email from #1 Expert/Best Image and made me sit back and just asky myself this question:  WHY? These stats are tellying every reason WHY you should be utilizing YouTube and video for marketing your listings and marketing yourself.

      • 2 billion videos are viewed EVERY DAY on You Tube
      • 200 million videos are viewed daily on cell phones
      • By using VIDEO you have a 50 times better chance of ranking on page 1 of GOOGLE
      • 73% of homeowners are more likely to list with someone using VIDEO
      • ONLY 0.8% of Realtors are using VIDEO!

Utilizing YouTube and Video For Real Estate

      With stats like this, the door is WIDE open!!! Open that darned door and really maximize your exposure. Don’t be caught behind your competition.

Your Favorite REVA…Because Sanity Begins with Systems!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Some of our services include listing coordination, Real Estate WordPress websites, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

Facebook Tactics for Successful Results:

Facebook for Real Estate can help Realtors generate leads and develop a reputation as the local expert.When done right Facebook can bring you great success in gaining Friends and potential clients. Here are some simple tactics to help you succeed:

Facebook Tactics for Successful Results:

• Post before noon:
• Set aside a specific amount of time each day for social media.
• Aim for 30 minutes a day and, if possible, schedule it before noon.
• Generally, posting early in the day will get more exposure than posting in the evening.
• If you achieve your goals before the allotted time is up, use the extra time to explore and learn about what other people in the industry are saying and doing with their social media strategies, and interact with your network of customers and potential customers.

Friday posts generate more traffic and greater engagement:

As Facebook continues to over-populate at an extraordinary rate, so it’s becoming harder to get people’s attention in amongst all the noise.
So is there a good, better and best time to post on this social media giant’s message boards and more to the point are some things better to post than others?
In my opinion there’s probably no one answer to either of the above questions. Surely it must depend on who’s doing the posting?
Be that as it may, a study by social media management company, Vitrue has found that how much attention your Facebook posts receive is dependent on what you post and when you posted it.
Just to put this into perspective, the report analyzed posts on more than 100 randomly selected accounts representing 42.6 million Facebook fans and 32 000 posts.

Here are some of the findings:
Posts published on Fridays get the most attention while weekend updates get the least.
Attention increases by 65% if the post is made before noon.
A photo will get 22% more likes and comments than a video and 54% more than a text only update.

If you want to connect with the fans on your Facebook page, post on Friday morning and use a picture. Those are the three elements that scored highest for fan engagement in the new study by Virtue.

Facebook for Real Estate can help Realtors generate leads and develop a reputation as the local expert.Post 40% of your blog and 60% of other websites:

Don’t send out more than 40% of your content marketing yourself. People are easily put of buy this. Content is king and by providing great content other than ones’ self, people generally will be more accepting of your own content. We don’t read eBooks and magazines that only have stories about the staff and there promotional products and strategies. We keep buying them and reading them because of the other news content. This content draws us to them and that is when we notice the in-house products.

Your Favorite REVA… Because Sanity Begins with Systems!

Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Services include listing coordination, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.

 

What in the world is BlogGlue and why do you need it?

Social Networking. Listing Coordination Experts, Listing Syndication...I logged into my wordpress blog the other day and had to do the normal updates and backups. (which, BTW, you should be doing regularly). I got all my updates installed and went back in to write a new blog. I came across an item that I wanted to share with you.

We are all doing our best to stay socially active. We Tweet, Facebook, blog and interact on any number of social networks. This is all great, but very time consuming. I came across a tool that enables you to post to several blogs with one click. It is built to allow you to maximize your blog exposure.

The name of the tool is BlogGlue. “BlogGlue is a related posts widget that connects blogs across the web. Millions of blogs share ideas, represent companies, and provide real time news updates. Finding and engaging new audiences and loyal readers is a tedious time consuming challenge. BlogGlue exists to make it simpler for bloggers to find new audiences by allowing them to connect with other like minded blogs.”

Is that not coolBlogGlue is a great tool to help syndicate your blogging efforts.? Hootsuite allows youto post to multiple social networks. BlogGlue allows you to connect with many websites.  You get more engagement because your Blog and your Social Media work together.

How it works:

  • You make a post.
  • 6 minutes after publishing, BlogGule rleated links the new post with your own previous posts.
  • 7 minutes later, your partner blogs link hundreds of related postst to your new post.
  • 8 minutes after publishing, partner RSS feeds begin including your new post as a link
  • 10 minutes aftert publishing, a Twitter message with related links to our new post is sent.
  • 12 minutes later, a Facebook message with your new post and related links is sent.
  • 1-2 hours later, Twitter mentions each parnter linked in the new post

My Advice to You? Take it for a drive. Test it out. You get one free account. If you like the way it works, make the investment. Social marketing is not going away. If you are looking at your budget and need to know where to spend your money…get the most exposure by utliizing social networks, YouTube and TubeMogul and maximizing your investment with BlogGlue!

6 Twitter Tips Real Estate Agents Can Take to the Bank

Confused About Twitter? Here are 6 Time-Saving tips for Twitter.6 Handy Twitter Tips:

1) How do I find Friends:
When you create an account, you can search for people by name or user name, import friends from other networks, or invite friends via email. If you don’t want to do that, follow some of the people that are influential and closely monitor what they are saying. Once you’ve found your friends, follow them to start getting their updates Twitter Local and Wefollowis a handy service that helps you find people using Twitter in or around a certain area and sphere.

2) Remove those friends who don’t follow you:

Do you like to follow people on Twitter? I do! I love to see what others are up to with their cyber snippets, but there are a lot of people that don’t follow you back, so after a while when your “Following” heavily outweighs your “Followers” you can start to look like a bit of a cyber stalker. What can be done?

Tweepi’sgeeky flush is a simple utility for quickly spotting tweeps that you follow but do not follow you back. Tweepi helps you analyze and filter tweeps out. You can also sort and search (filter) the results anyway you like on per page basis.

3) Interact and engage:

    • Sharing Links–With twitter being the “information media, “sharing links is a key component of the twitterverse. Feel free to share your own links, but I caution you on a few points.
    • If you just post your own links, you will not establish much credibility and some may mark you as a spammer.
    • Tweeting out your links many times a day can get on people’s nerves and you may quickly be un-followed.
    • Tweet out other people’s links –share the GOOD stuff you read (if you share junk often, you lose credibility).
    • Aim for 80% other people’s links and 20% your links.
    • Go ahead and tweet your links a few times a day –max of 3 (morning, afternoon, night).
    • Publish Useful Tips or Facts
    • Retweet to Acknowledge Others
    • Reach Out With Follow Friday
    • Answer Other People’s Tweets
    • Introduce Yourself to New Followers
    • Let People Know When You Add Them to Your Twitter List
    • Say Thanks When Others Add You to Their Twitter Lists

3 More Tips for Twitter for Real Estate

Next 3 Real Estate Twitter Tips Coming Monday!

Sanity Begins with Systems!

Your Favorite REVA!
Kathy

Kathy Goldman
Assistance For Agents
…where “location” finally doesn’t matter!
www.REVAonline.com
www.Facebook.com/AskAREVA
www.Twitter.com/kathygoldman
www.LinkedIn.com/in/kmgoldman

Some of our services include listing coordination, Real Estate WordPress websites, website content and maintenance, social media planning and implementation, virtual tours, lead management, Realtor.com enhancements and more.